It’s been common knowledge for decades. In order to make a sale the prospect must know, like and trust you.
But in today’s “wild west” marketing environment, knowing, liking and trusting isn’t enough.
In fact, in…Continue Reading
A while back I wrote a blog post about testimonials, and quickly realized we’re just scratching the surface on this highly effective client growth tool.
Most of the websites I review lack the necessary emotion…Continue Reading
I’ve been frequenting a certain marketing group in Facebook lately. It seems like everyone in there is lamenting about how their website or their ad campaign isn’t working, and they ask the group to…Continue Reading
When you’re able to pre-qualify or even pre-sell your prospects directly from your website, it creates a domino effect of positive events that lead to a potentially lucrative transaction.
Consider the fact that when you…Continue Reading