17 May 2018

The Evolution of Know, Like and Trust

It’s been common knowledge for decades. In order to make a sale the prospect must know, like and trust you.

But in today’s “wild west” marketing environment, knowing, liking and trusting isn’t enough.

In fact, in…

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01 May 2017

5 MORE Ways to Use Testimonials

A while back I wrote a blog post about testimonials, and quickly realized we’re just scratching the surface on this highly effective client growth tool.

Most of the websites I review lack the necessary emotion…

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24 Apr 2017

The Pen Is Mightier

I’ve been frequenting a certain marketing group in Facebook lately. It seems like everyone in there is lamenting about how their website or their ad campaign isn’t working, and they ask the group to…

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12 Apr 2017

The Client Tango: How to Elegantly Sell from Your Website

When you’re able to pre-qualify or even pre-sell your prospects directly from your website, it creates a domino effect of positive events that lead to a potentially lucrative transaction.

Consider the fact that when you…

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