19 Dec 2016

How to Hold Your Prospect’s Curiosity in a Competitive Marketplace

The Internet is a place that’s all too familiar to consumers. Everybody is jaded. They’ve seen it all, and they are skeptical about anything that feels unfamiliar. This doesn’t seem like very fertile ground…

Continue Reading
30 Nov 2016

15 Quickest, Most Lucrative Web Copy Fixes, Part 2: List Building and Sub-Headlines

Number 2: List Building

If you have a website right now and you’re starting a newsletter, or if you have a newsletter or ezine that you’ve started and you’re not getting enough people opting in…

Continue Reading
30 Nov 2016

15 Quickest, Most Lucrative Web Copy Fixes, Part 1: The Headline

 

If you have a website right now and you aren’t getting any sales or you’re not getting enough contacts from it as you would like, take a look at the top of your site…

Continue Reading
29 Nov 2016

How to Use Testimonials

Let’s begin with the meaning of the word testimonial, “a favorable report on the qualities and virtues of somebody or something”. I’m certain you’ve come across many testimonials online so you should have a…

Continue Reading