I’ve been writing copy since 1985 when I was working at a local radio station as a Midnight to 6am disc jockey. If a sales person gave me some copy to write for a new client, I’d throw on some long song (like that 14-minute In-a-Gadda-Da-Vida ditty by Iron Butterfly), duck into the production room, bang out the 30-second script and get back to the studio as the song was fading out.
That was long before the Internet came along, and since those radio days I’ve written copy for literally thousands of websites, sales letters, optin pages, webinar promos, along with hundreds of direct mail pieces, press releases, email promotions, you name it.
For the past decade I’ve been focusing on writing websites and various marketing collateral for entrepreneurs who make a difference in people’s lives: coaches, speakers, authors and basically anyone who wants to sell their services without being slimy and over-hyped about it.
Oh sure, I can write a mean sales letter. In fact, I’ve written thousands of those too, with some terrific success stories and sales stats to back them up.
But there’s a way to write them that can bring you sales and still allow you to sleep at night.
It’s all about generating emotion, telling your story and empathizing with the needs of your target audience.
I have a knack for doing that. Call it a gift, an intuitive nature, or just an obsession with researching the pain points of your niche. I take that, combine it with your unique voice and mission, throw in some well placed verbs and adjectives, and what comes out is something my clients love.
I say this not to brag, but to let you know that if you’re looking for a heart-centered copywriter who can write in your voice, so you can focus on what you do best, then let’s talk. I hope we can get to know each other better.