17 May 2018

The Evolution of Know, Like and Trust

It’s been common knowledge for decades. In order to make a sale the prospect must know, like and trust you.

But in today’s “wild west”…

Read more
01 May 2017

5 MORE Ways to Use Testimonials

A while back I wrote a blog post about testimonials, and quickly realized we’re just scratching the surface on this highly effective client growth…

Read more
24 Apr 2017

The Pen Is Mightier

I’ve been frequenting a certain marketing group in Facebook lately. It seems like everyone in there is lamenting about how their website or their…

Read more
12 Apr 2017

The Client Tango: How to Elegantly Sell from Your Website

When you’re able to pre-qualify or even pre-sell your prospects directly from your website, it creates a domino effect of positive events that lead…

Read more
05 Apr 2017

I Just Attended a Webinar…Now What!?

Most people attend webinars with anticipation, accompanied by a healthy dose of skepticism. They’re jaded, and for good reason. Because they know the drill.

See…

Read more
01 Mar 2017

Someone Big is About to Promote You: What Do You Do?

I’ll never forget The Call.

It came out of the blue from a huge name in the coaching industry. He was looking for a free…

Read more
23 Feb 2017

Pain, Pleasure, Profit: How to Tap Into Your Prospect’s Raw Emotions

Stop me if you’ve heard this one.

You go to a seminar or attend an online program about writing copy for your website and you…

Read more
11 Jan 2017

Take Off the Mask and Watch What Happens

It’s ironic, that in this age of social media where people seem to be revealing their inner-most thoughts, feelings and behaviors to “friends” who…

Read more
19 Dec 2016

How to Hold Your Prospect’s Curiosity in a Competitive Marketplace

The Internet is a place that’s all too familiar to consumers. Everybody is jaded. They’ve seen it all, and they are skeptical about anything…

Read more