17 May 2018

The Evolution of Know, Like and Trust

It’s been common knowledge for decades. In order to make a sale the prospect must know, like and trust you.

But in today’s “wild west”…

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01 May 2017

5 MORE Ways to Use Testimonials

A while back I wrote a blog post about testimonials, and quickly realized we’re just scratching the surface on this highly effective client growth…

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24 Apr 2017

The Pen Is Mightier

I’ve been frequenting a certain marketing group in Facebook lately. It seems like everyone in there is lamenting about how their website or their…

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12 Apr 2017

The Client Tango: How to Elegantly Sell from Your Website

When you’re able to pre-qualify or even pre-sell your prospects directly from your website, it creates a domino effect of positive events that lead…

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05 Apr 2017

I Just Attended a Webinar…Now What!?

Most people attend webinars with anticipation, accompanied by a healthy dose of skepticism. They’re jaded, and for good reason. Because they know the drill.


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01 Mar 2017

Someone Big is About to Promote You: What Do You Do?

I’ll never forget The Call.

It came out of the blue from a huge name in the coaching industry. He was looking for a free…

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23 Feb 2017

Pain, Pleasure, Profit: How to Tap Into Your Prospect’s Raw Emotions

Stop me if you’ve heard this one.

You go to a seminar or attend an online program about writing copy for your website and you…

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11 Jan 2017

Take Off the Mask and Watch What Happens

It’s ironic, that in this age of social media where people seem to be revealing their inner-most thoughts, feelings and behaviors to “friends” who…

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19 Dec 2016

How to Hold Your Prospect’s Curiosity in a Competitive Marketplace

The Internet is a place that’s all too familiar to consumers. Everybody is jaded. They’ve seen it all, and they are skeptical about anything…

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