I’ll never forget The Call.
It came out of the blue from a huge name in the coaching industry. He was looking for a free product to promote to his massive, targeted list of coaches, speakers and authors.
They were hungry for fresh content. Not some stale “special report” they could download on a website. It had to be sparkling, dazzling and new.
I had nothing like that at the time of his call, but he needed something in 48 hours.
So what did I do?
You guessed it. I rolled up my sleeves and got to work, creating a 20 page content rich document packed with some of my best advice on copywriting and product funnel strategies.
And it was ready for him on time, along with a page where his people could download it in exchange for their name and email address.
The result was career changing. I would be set for clients and product sales for the next 2-3 years.
All because of one unexpected phone call and a few hours of hard work.
Now here’s the thing. This was no accident. I had set myself up for The Call by making myself visible in the industry, but it was still a surprise when it happened.
You can do this too.
When that call comes (and it WILL come), be ready with some amazing, high value content that you can deliver quickly.
Make sure the content is fresh and set up a signup page so you can collect email addresses before they can access it.
Get ready for the influx of signups with a compelling, persuasive email sequence that will sell your products and services.
This call was business altering for me, and it was a catalyst for other similar promotions as the years went by. It’s all about being ready and seeing yourself as the go-to expert in your field.